Latest news: March 2010
4DK Technologies Partners With Hookit.com To Develop First-of-its-Kind Action Sports Application That Turns Reality Into A Game
4DK technology combines smart sensor data from device with suite of services at network level, to create feature-rich context-aware mobile app for largest action sports social network.
CTIA, LAS VEGAS, – March 23, 2010 – 4DK Technologies, Inc., the creator of interoperability solutions for wireless networks and devices, today announced a partnership with Hookit.com, the largest social network for lifestyle sports, to develop the Hookit.com Action Sports Mobile App which will be demonstrated for the first time at CTIA Wireless 2010 in Las Vegas. The application will demonstrate the power of 4DK’s device middleware, SCamp, to expose user context and statistical data up to SCout, 4DK’s application aggregation platform in the network, and integrate Hookit.com’s unique features and services for athletes and brands. The result of SCout and SCamp working together is the creation of a brand new service which allows users to automatically post to the Hookit.com Leader Board, as well as receive real-time updates of competitors matching or beating their stats.
The Hookit.com Action Sports Mobile App has initially been developed for snow sports athletes and will be demoed on the HTC Eris Android device, which is powered by the Qualcomm MSM7600™ chipset, at the Qualcomm booth at CTIA Wireless 2010. The app provides skiers and snowboarders the unique ability to capture their Maximum Speed, Average Speed, Hang-Time (time off the ground on a jump), and Distance Traveled on any given run. Enabled by software capabilities found in the MSM7600 chipset, which provides contextual information from sensor, location and RF data, SCout and SCamp add true contextual awareness to the app by delivering leader board results to the skier in either text or speech, depending on the Bluetooth status of the device. Skiers using Bluetooth will be able to hear results in real-time and keep up with the status of the leader board while they are active without having to look at the device and avoiding issues that arise from handling a device while wearing gloves or maneuvering at high speed.
4DK has helped Hookit.com develop an action-based reality application, and, in doing so, they have created the basis of an ecosystem completely new to the market – one that allows developers access to smart sensor data from the device which can be mashed-up with information and services from the network. In this environment, developers can move beyond location as the only context trigger and begin to develop sensor-enriched, fully context-aware, applications.
“We were excited about Qualcomm’s advanced chipset capabilities, so when we discovered that Hookit.com was poised to enter the mobile space, we saw a perfect fit between their action sports community, our application aggregation platform and device middleware, and Qualcomm’s smart sensor support,” said Tamara Casey, CEO of 4DK Technologies. “In a phenomenally short amount of time, we have pulled together multiple technology partners to develop a feature-rich mash-up application, and through this process we have established an exciting new business model for operators to adopt to boost their developer programs.”
Along with the groundbreaking new sensor-based features that form the basis for Hookit.com’s competitive online leader board, the Hookit.com Action Sports Mobile App will also have a full set of functionalities, including allowing users to create a history of sports activities; view and add favorite local ‘spots’; view ski resort information, such as trail maps and weather information; take geo-tagged photos and videos; post Hookit.com updates to Facebook and Twitter from within the app; and find friends who are nearby.
“Over the years, we have created features and services that enhance our community’s ability to live and share their sports experience through online technologies,” said Scott Tilton, CEO of Hookit.com. “This partnership between Hookit.com and 4DK will expand our community to mobile and effectively serve a huge demand.”
Developers interested in taking advantage of 4DK’s technologies to create context-aware, feature-rich applications, should contact:
Victoria Roberts, VP Business Development for 4DK Technologies
vic@4dk.com
About 4DK Technologies, Inc.
4DK is a wireless technology company delivering innovative solutions to the challenges of applications’ interoperability, interworking and context-awareness. 4DK has two products: SCout, a telco-grade application aggregation platform for the network which enables rapid mash-ups of voice and data services, and SCamp, open source intelligent middleware that provides a simplified, consistent framework for developers to easily access valuable context data from the device in order to develop contextually relevant applications. SCout and SCamp operate independently, however together they deliver the optimum dynamic environment that we call SuperConnectivity®. For more information, visit: www.4dk.com.
About Hookit.com
Hookit.com is the largest and most active social network for lifestyle sports with features and services created specifically for athletes and brands. For Members: We are a place to hook up with friends, brands and deals on products. For Brands: We are a place to hook up with a core audience of athletes and enthusiasts to market and sell your products. For more information, visit www.hookit.com.
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All other trademarks are the property of their respective owners.
January 2010
Samsung Mobile opens platform on Ubicell™ to enable third party application development for award-winning femtocell
Samsung Mobile Introducing Open Service Environment for Creation of Broader Ecosystem to Promote New Femtocell Application Services
LAS VEGAS – January 6, 2010 – Samsung Telecommunications America (Samsung Mobile), the #1 mobile phone provider in the United States1, today announced it has opened its UbiCell services interface to third party developers in order to establish an open service ecosystem for the creation and promotion of femtocell applications services.
With Samsung Mobile’s new open interface, third party developers can create exciting new features which increase the value proposition of femtocell technology to consumers. The interface reduces the need for wireless providers to subsidize the femtocell by creating an opportunity to increase average revenue per user (ARPU). Through this effort, Samsung Mobile is expanding the femtocell value proposition beyond voice and data coverage and “all you can eat” service plans.
“Femtocell technology such as the Samsung UbiCell has proven to be a powerful and versatile asset for businesses and entrepreneurs who want dependable and secure voice and data services in the office or home,” said Paul Gilliland, Senior Director, Wireless Systems for Samsung Mobile. “The new open service environment enables new applications that are not possible to access with the macro network while using existing handsets. Through this new program we are empowering developers such as Intamac to create new applications, while also allowing enabling technology companies such as 4DK to expand their mash-up ecosystem to third party developers.”
Intamac provides service delivery for the connected home. Its intelligent cloud-based platform allows communication service providers and utilities to offer affordable home security, energy management, telecare, video and home automation services. Its web-enabled service enables true plug-and-play device networking and wireless connectivity to its platform, which allows the mobile handset to become the controller for the connected home.
4DK’s platform extracts the mobile user’s context, for example whether the user is entering their home or leaving their office, to provide context aware notifications. 4DK’s two products solve application interoperability and enable contextually relevant services. SCoutTM is a telco-grade application switch for the network which enables rapid mash-ups of feature-rich, user-aware applications. SCampTM is open source intelligent middleware for the device which provides a simplified, consistent layer for developers to easily access valuable context data from the handset in order to develop contextually relevant applications. SCout and SCamp operate independently, however together they deliver SuperConnectivity® – a dynamic environment where voice and data mash-ups are optimized with user location, preferences and context.
Samsung Mobile originally launched the UbiCell personal base station in April 2007 at CTIA Wireless, winning the “Best Cell Phone Accessory” award from LAPTOP magazine. Since its initial unveiling, the UbiCell was also honored with “Best of Innovations” and “Emerging Technologies” awards at CES 2008 and was named one of the “25 Most Innovative Products of the Year” by PC World. Samsung’s femtocell technology is currently available nationwide in the U.S. market with Sprint as the “AIRAVE” and with Verizon Wireless as the “Network Extender.” In November 2009, Samsung Mobile announced that the Samsung 3G UbiCell™ would be its next product in the femtocell portfolio, with commercial availability beginning in 2010.
Both the original CDMA UbiCell and 3G UbiCell are ideal for enterprise, home and small office use. The femtocell devices are small plug-and-play base stations that work with users’ existing mobile phones to provide secure, in-home cellular service over existing public broadband networks. Samsung Mobiles 3G UbiCell benefits users by providing higher performance, lower cost coverage in a secure, easy to install solution for use at home. The Samsung 3G UbiCell will also allow carriers to provide a cost-effective solution to offload increasing 3G traffic from the Macro network, provide superior signal to address customer’s needs for in-home coverage, help retain customers with excellent performance for all family members, and provide for new services such as home phone and incentives through bundled pricing.
Samsung Mobile has an established track record as a world leader in CDMA, WiMAX, LTE and consumer electronics technologies and offers a complete solution with end-user devices, wireless core and access infrastructure. Wireless carriers worldwide turn to Samsung Mobile to offer proven end-to-end wireless solutions. The Samsung 3G UbiCell continues that trend with a higher capacity, dual-band, and dual-mode device to address all CDMA carrier needs to be deployed on a proven, fully integrated network solution.
Commercial or entrepreneurial developers interested in creating applications to operate on the Samsung UbiCell open platform should contact:
Brett White, MWW Group for Samsung Mobile
(817) 992-6770
bwhite@mww.com
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. Samsung is committed to build on the success of its Femtocell solution by leading in Digital Convergence. Recognized as the market leader in US for Wireless devices, Femtocells, and WiMAX products, Samsung provides a total solution for wireless infrastructure supporting CDMA, UMTS, WiMAX, and LTE technologies worldwide. For more information, please visit http://www.samsung.com/us/business/telecommunication
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company is recognized as one of the fastest growing global brands. Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com
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1 Based upon reported shipment data from Strategy Analytics Q3 2009 U.S. Market Share Handset Shipments Report.

