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Who Are You?

Operator

As a carrier, you face the challenge of maintaining the security and integrity of your network and ensuring that your customers are not inundated with substandard application software that is of little benefit to them in the first place. At the same time, you know there are some great applications that you and your customers are missing out on because of the roadblocks you’ve had to deploy. You’ve invested heavily in IMS and SDP in the hope that they will smooth the creation of feature-rich services; however, your development pipelines remain slow and cumbersome. You are dedicating a lot of time and resources to develop the “right” application, however, your customers seem to always want the one that is not on deck.

SCout, 4DK's Service Interoperability and Delivery Platform can help ease these challenges. It is a complete ecosystem that supports the full application lifecycle from development, to service creation and integration, presentation to users, transaction accounting and settlement. This means that by adopting the standards-agnostic SCout, wireless operators can simplify the integration not only for third-party applications, but also for their current network and operational infrastructure. The result is a faster, leaner, more profitable product innovation and lifecycle management process.

SCout enables the development of more services without the risk of network disruption or the hassle of a complex integration process. It is fully customizable to each operator’s specific environment and allows for flexible configurations of elements that may be exposed to third parties and those that should remain hidden or proprietary. The carrier can define all interoperability scenarios.

And that's only half the story...

Once you have solved the network side, you have to tackle the integration issues in the devices. SCamp, 4DK’s device middleware, simplifies your client integration process. SCamp allows new applications to be added to devices, keeping the customer happier with their services and handsets longer, lowering the pressure to continually upgrade and reducing customer churn. It creates a modular approach to implementation that allows carriers to optimize service delivery and enhance the overall user experience. It also allows wireless operators to rapidly deploy new services to legacy handsets by reducing the complexity of interoperation with legacy services.

SCamp also enables new functionality for your applications. It makes user interaction with its services much simpler and more efficient. It learns how the user operates the device and, as a result of this, intuitively guides the user to new and different functions that expand available services. Based on observed use and preferences, it will customize existing applications and services to deliver enhanced functionality.

One plus one is more than two: Combine SCout and SCamp to unlock the full potential of your services. Information resident in the network can be used in real-time by the device to force specific device and application behavior. Likewise, information existing in the device is now used by the application server to adapt and customize the service delivery to a particular situation. The combination of SCout and SCamp takes service delivery customization to a whole new level – it’s real-time, it’s automatic and it’s super user friendly!

Bottom line: SCout and SCamp will drive subscriber usage through increased consumption.