Benefits to everyone in industry

• Allows new toys to easily be added to old toys, keeping the end user happier with their handsets and services for longer, lowering the pressure to continually upgrade, thus reducing customer churn
• Gives carriers as well as the end users the ability to optimize service delivery and overall user experience
• Allows wireless operators to rapidly deploy new services to legacy handsets by reducing the complexity of interoperation with legacy services
• Creates a modular approach to implementation

Benefits to end users

• Reduces complexity, which means a whole lot less hassle for the end user
• Helps customers make more efficient use of their device
• Brings the best applications into the device, providing a more logical UI and ability to access services